Nervape CAMP · Work 09/10

MAJONCHO

From El Salvador

Price on requestAvailable

The artist

Male Cuéllar

I'm Male Cuéllar, a Salvadoran visual artist, illustrator, and muralist with over 14 years of experience in art and design. My work is deeply inspired by Latin American identity, tropical nature, and the strength and beauty of women. Through vibrant colors, organic shapes, and bold compositions, I create visual stories that celebrate culture, identity, and our connection to the natural world.

My artistic practice focuses primarily on painting, illustration, and large-scale murals, working with acrylics and spray paint. I have developed artistic projects and murals across El Salvador, Mexico, Guatemala, Spain, the United States, and Japan, bringing my colorful visual language to different communities and cultural spaces.

One of my proudest achievements has been representing El Salvador at the Ibero-American Design Biennial in Madrid in 2018, 2020, and 2022. My international journey has also taken me to Japan, where I created a commemorative mural in collaboration with the Embassy of El Salvador in Tokyo to celebrate 90 years of diplomatic relations between Japan and El Salvador. During this experience, I also presented my artwork in exhibitions in Tokyo and Kyoto.

Throughout my career, I've had the opportunity to collaborate with international brands and organizations, including Mastercard, Starbucks, Crocs, UNICEF, IOM, USAID, and UNHCR, developing creative projects that connect art, storytelling, and community engagement.

I hold a degree in Graphic Design from Universidad Dr. José Matías Delgado in El Salvador and completed postgraduate studies in Illustration and Visual Communication at EINA in Barcelona, Spain. Alongside my artistic practice, I have also worked as a university educator, sharing my experience and passion for visual communication with emerging designers.

I see art as a way to connect people across cultures and borders. My goal is to continue creating work that brings Latin American stories into new spaces, celebrating where I come from while building meaningful connections around the world.

From Latin America, with Color.

ARTWORK DETAILS

Availability: Available · Price on request

Made in: Santa Tecla, El Salvador

Medium: Spray paint and acrylic paint on ABS, with TPR, brass, and stainless steel

Year: 2026

Dimensions: H 24 × W 24.3 × D 12.8 cm (9.4 × 9.6 × 5 in)

Edition: Unique

ABOUT THE ARTWORK

For me, Daily represents the work we do every day, the routines that keep us moving, and the effort behind our everyday lives.

My main inspiration comes from the colorful, traditional handwoven baskets found throughout El Salvador. These baskets are closely connected to local markets, some of the busiest and most vibrant places in the country. Markets are full of movement, sounds, colors, and people working hard every day to support their families.

The name Majoncho comes from a small, plump variety of banana found in El Salvador. It's a fruit I associate with our local markets, traditional baskets, and everyday Salvadoran life. The yellow color of the sculpture is also inspired by this fruit, creating another connection to my roots.

Through the Nervape figure, I wanted to bring these elements together. The colorful patterns inspired by woven baskets represent the energy and constant movement of daily life, while the bright yellow connects the sculpture to the familiar presence of the majoncho banana in our culture.

Ultimately, this piece is a celebration of both hard work and the joy of being Salvadoran. It's a tribute to the people who keep our country moving every day, and to the colors, traditions, and small details that make El Salvador feel like home.

100% HAND-PAINTED

One of one: Each work is painted entirely by the artist.

Signed by the artist: Every work comes with a card signed by the artist.

A chip inside: An NFC chip inside each work records its details, including the artist, the materials, and its story.